Our aspiration


Vision

Grundfos LIFELINK is committed to improving the living conditions for the disadvantaged people in the BOP market (Bottom Of the Pyramid) by providing them with access to safe drinking water and other infrastructural platforms.

Mission

Grundfos LIFELINK will become the industry leader, preferred partner and benchmark for our competitors when it comes to delivering sustainable water systems and other infrastructural platforms to the disadvantaged people in the BOP market.

Core capabilities

Manage an active network of partners where each partner adds significant value to the product being offered to the customer.

Run a sustainable after sales service organization where the service infrastructure and service skills will guarantee the customers safe drinking water.

Provide affordability /opportunity to the disadvantaged people in the BOP market by introducing new business models, products and technologies.
Objectives for 2015

Grundfos LIFELINK will be present on the continent of Africa, Asia and
Central & South America.

Grundfos LIFELINK will continue to serve the disadvantaged people in the BOP market with safe drinking water but more infrastructural platforms would have been added.

The activities of the Group will have touched the lives of more than 1.5 million people.